[libreoffice-marketing] Branding ... Progress, Next Steps, Roadmap, Outlook?

Hi all,

I would like to ask you concerning the next steps with regard to the
branding of LibreOffice. Currently there are many discussions concerning
colors, the logo, the document symbol, mascots, ... all of them are
important, but from my point-of-view, some of them seem to be more
urgent than others at the moment.

As you may know, it is planned to release the last beta version within
the next week [1]. From that time, only stabilization will take place
and and no major changes will be made. This also has impact on the
branding material (splash screen, about box, icons, ...) that is
required very soon. Moreover, people start to work on "the real" CMS
system for the website and are already doing presentations.

So my proposal is the following:
      * For LibO 3.3: Use the branding material what is available and
        refine it according to the feedback that is available until now.
        We might be able to provide essential and stable information for
        the other teams (artwork, presentation material, portable LibO
        version). --> let's call that "initial branding"
      * From LibO 3.3. to 3.4: Finalize the branding stuff for "initial
        branding" and further refine it (e.g. create missing MIME icons
        etc.) and use it for the software. More important, start working
        on the "community branding" (e.g. brainstorming, community
        values, demos, agreement, ...).
      * After LibO 3.5: Use the "community branding" and for both the
        software and also for the web presence etc.

What do you think? We may ask the TDF Steering Committee to decide on
that to make this somehow official.

To make that a bit more straightforward: currently the TDF team prepares
a list of topics that require involvement from our side. We may turn
that into our roadmap - if you agree to the proposed steps. So we may
have enough time to e.g. re-think the logos and to come up with
something that really works.

Thanks for your feedback in advance!

Cheers,
Christoph

[1] Steering Committee Meeting 2010-11-03
http://wiki.documentfoundation.org/TDF/Steering_Committee_Meetings#Update_on_LibO_3.3_development_and_localization_process_.28pootle.2C_localizations_for_LibO_3.3.29:


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